Jackson Weimer - Content Strategy

Content Strategy

Case Study: The News Movement

Nov. 2022 - Present

While leading content strategy for

The News Movement, I treat social media

like a search engine.

Just like a traditional news room,

I surface and dig for new trends and stories that are getting people talking online.

I send daily insights emails and contribute key stories in morning meetings that inform the newsroom of trending topics.

We transform these into short explainers that capture search traffic and covert that

into new followers with our video quality.

I find that a quick informative hook combined with a specific hashtag strategy

really gives us the best shot at higher views.

Case Study: The Recount

Jan. 2023 - Present

The News Movement acquired The Recount

in the beginning of 2023.

Their audience was a combined 1.1M across platforms but was entirely too reliant on reposting other people’s content.

I focused the team on 3 new original formats that revitalized their dying accounts,

leading to record view numbers.

Format 1: Supercuts

By cutting a long event or video into a 1 minute

super cut of the best moments out of context, we saw this format consistently perform well and lead to our highest share ratio.

Format 2: VoxPops

We went out to the streets of NYC and talked to people. It’s the easiest trick in the book, and it works best when you make the hook

very easy to understand.

We have got over 15M views from VoxPops

since starting them in 2024.

Format 3: One Word

On VoxPop shoots, we would also ask

people to give us one word

to describe something relevant to our audience.

One of our most unique formats and it was our

highest new follower driver in 2024.

Case Study: Mr. Beast x ZipRecruiter

As a member of Mr. Beast’s

TikTok Ideation team in 2022, we were tasked with coming up with format ideas for

brand collaborations.

We worked on scripting collabs like this one with ZipRecruiter, SEGA, and Got Milk?